Measure customer loyalty and satisfaction with a simple, powerful metric that tracks how likely customers are to recommend your product or service.
Net Promoter Score is a metric used to measure customer loyalty and satisfaction by asking one simple question:
"How likely are you to recommend our product/service to a friend or colleague?"
Responses are scored on a scale of 0–10 and categorized as:
Unhappy customers who may damage your brand.
Satisfied but unenthusiastic customers.
Loyal enthusiasts who will refer others.
NPS = % Promoters − % Detractors
The score ranges from -100 to +100. A positive score indicates more promoters than detractors.
Track customer sentiment over time to understand long-term trends.
Spot patterns and areas for improvement quickly.
Present data in clear, actionable formats for quick decision-making.
Instant NPS score calculation as responses come in.
Historical comparisons and trend visualization.
Analyze by region, product, or customer type.
Connect with feedback systems and CRM platforms.
Send NPS surveys regularly (quarterly or monthly) to track trends over time.
Always follow up with detractors to understand issues and improve.
Use NPS insights to drive action plans and measure improvement.