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Deep Structure Interviews (DSI)

Uncover deep-seated beliefs, values, and assumptions that influence behavior.

🎯 Purpose

Deep Structure Interviews uncover deep-seated beliefs, values, and assumptions that influence behavior. These interviews go beyond surface-level responses to reveal the underlying mental models and cultural drivers that shape how teams operate and respond to change.

📋 Step-by-Step Process

Preparation

Select interviewees (managers, influencers, silent team members).
Prepare a semi-structured interview guide.

Conducting Interviews

Use pairs (senior/junior) for balance.
Ensure confidentiality and psychological safety.
Take detailed notes or record (with permission).

Analysis

Identify recurring themes, beliefs, and contradictions.
Synthesize into a summary report.

Interview Guide Example

Tell me about your career journey.
What are you most proud of in your work here?
What challenges do you face day-to-day?
How do you see the team's strengths and weaknesses?
What would you change if you could?
How do you feel about the upcoming changes?

📊 Outputs

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Interview Summaries

Key themes, anonymized quotes.

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Belief Maps

Visual representation of shared and divergent beliefs.

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Actionable Insights

Recommendations for addressing concerns or leveraging strengths.

💡 Practical Tips

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Build Rapport

Build rapport before diving into sensitive topics.

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Probe Gently

Probe gently—ask "why" and "how" questions.

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Share in Aggregate

Share findings with the group in aggregate, never individually.

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