📖

Change Story Workshops

Craft a compelling narrative that inspires and mobilizes the organization.

🎯 Purpose

Change Story Workshops help craft a compelling narrative that inspires and mobilizes the organization. A well-told change story connects emotionally with team members, clarifies the purpose of transformation, and creates shared meaning around the journey ahead.

📋 Step-by-Step Process

1

Preparation

  • Gather a diverse group of Agents and team members.
  • Prepare a template with four key questions.
2

Story Building

  • Brainstorm answers to each question.
  • Use real examples and metaphors (e.g., "crossing a bridge," "climbing a mountain").
  • Draft a concise, emotionally resonant story.
3

Testing

  • Share the draft with a wider audience for feedback.
  • Refine for clarity and impact.

Key Questions Template

  • Why do we need to change?
  • What will change?
  • How will it affect us?
  • What's in it for me?

📊 Outputs

📄

Change Story Document

1–2 pages, ready for presentations and communications.

💬

Key Messages

Bullet points for leaders to use in meetings.

🛠️

Storytelling Toolkit

Tips for sharing the story in different formats (slides, video, email).

💡 Practical Tips

✨

Keep it Authentic

Use real team language.

💭

Address Fears and Hopes

Address fears and hopes directly.

🔄

Repeat Often

Repeat the story often and in multiple formats.

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